The Effective Mobile Marketing Awards party is in full swing here at the London Film Museum. All the awards have been handed out, and it's been a great evening so far. If you couldn't join us, you'll probably be wanting to know who won what. And if you did join us, and you're reading this on the morning after, you might well want reminding.
So, with no further ado, here are the winners in all 19 categories. To find out more about why each campaign, solution or company was picked, check out the latest edition of our print magazine, which will be in your hands – or available online – shortly.
Most Effective Mobile Search Campaign/Solution
Papa John's/Net Media Planet – The Price Isn’t Always Right
Most Effective Mobile Couponing or Barcode Campaign
McDonald’s/MobileBits – McDonald’s Euro 2012 Campaign
Most Effective Mobile Affiliate Campaign/Solution
The Body Shop/ TradeDoubler – The Body Shop m-Affiliate Programme
Most Effective Mobile Sales Promotion/Direct Response Campaign
Unilever/Rabarba – Cornetto 'My Loooove' 2012 Summer Campaign
Most Effective Campaign from a Mobile Operator
O2/Cherry London – O2 Priority Moments
Most Effective Mobile CRM/Enterprise Messaging Campaign
British Gas/IMImobile – British Gas Appointment Reminder Service
Most Effective Location-based Service/Campaign
McDonald’s/OMD – McDonald’s Extended Hours
Most Effective mCommerce Solution
Screwfix Direct/Netbiscuits – Screwfix Mobile Site
Most Effective Mobile Application – b2b
Wienerberger/Sync Interactive – Wienerberger Brick Selector
Most Effective Mobile Application – b2c
easyJet/Mobile Travel Technologies – easyJet Mobile App
Most Effective Tablet Application
Compsoft – iPresent
Most Effective Mobile Advertising Campaign
Nokia/YOC - Nokia Lumia 800 Mystery Ad
Most Effective Mobile Advertising Platform/Network
Fiksu
Most Effective Mobile Site
Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site
Most Effective Mobile Augmented Reality Campaign/Solution
Stylist/Blippar – Stylist Olympics Issue
Mobile Charity Campaign/Solution
Vodafone – JustTextGiving
Most Effective Mobile Ticketing Solution
Samsung/Kilimanjaro Live/Intellitix – RFID Ticketless Technology Project
Most Effective Mobile Payment Solution
Barclays Digital Banking Team – Barclays Pingit
Most Effective Mobile Travel & Tourism Solution
Barclays – Barclays Bikes Mobile App